Custom AI on Your Own Data — book cover

Book 8 of 10 · Advanced Builder tier

Custom AI on Your Own Data

Put your own data behind the AI so the answers are actually yours.

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General AI knows the world but not your business. This book shows you how to change that with RAG — retrieval-augmented generation — so an assistant answers from your documents, your policies, your knowledge, and cites its sources. It is the difference between a clever stranger and an assistant who has actually read your files.

It's honest that this is a step up in complexity from the rest of the series: understanding what RAG actually is, when it's the right tool versus fine-tuning or better prompting, and the real work of gathering, cleaning and preparing your own documents so an assistant can use them properly.

It closes with the parts that separate a working prototype from something you'd trust: evaluating whether answers are actually accurate, improving retrieval when they're not, keeping the underlying knowledge current, and the privacy, security and cost questions that come with putting your own data behind an AI system.

Who it's for

More technical owners and operators ready to build AI on their own knowledge rather than the internet's.

What you'll learn

  • Build an assistant that answers from your own data and cites its sources
  • Understand RAG, and when to use it versus fine-tuning or prompting
  • Gather, clean and chunk your documents the right way
  • Evaluate accuracy and improve retrieval over time
  • Keep knowledge current, private and affordable

Inside the book

  1. 00Why General AI Is Not Enough
  2. 01What RAG Actually Is
  3. 02The Anatomy of a RAG System
  4. 03RAG, Fine-Tuning, or Prompting
  5. 04Gathering & Cleaning Your Knowledge
  6. 05Preparing & Chunking Documents
  7. 06Choosing Your Tools
  8. 07Building Your First Assistant
  9. 08Grounding Answers & Citing Sources
  10. 09Evaluating Accuracy
  11. 10Improving Retrieval
  12. 11Keeping Knowledge Current
  13. 12Privacy, Security & Cost
  14. 13Your 30-Day RAG Plan

What this can look like at this level

The kind of week each book is built to produce.

A multi-site retail or hospitality group

no visibility across locations, problems surfacing only at quarter-end. Moved to an automated daily performance digest across sites.

Cross-site visibility like this generally catches cost or performance drift earlier than periodic manual reviews would.

A regulated professional services firm (insurance, wealth management, legal)

meeting preparation and compliance documentation taking hours per client. Moved to automated pre-meeting briefings and post-meeting compliance summaries, still checked by a qualified person.

This kind of workflow tends to free up adviser time while keeping compliance sign-off firmly with a human.

Questions people ask about this book

Is this more technical than the earlier books?

Yes, honestly — this is where the series steps up. Every technique is still explained in plain terms, but basic comfort with tools and a willingness to get hands-on with your own documents helps more here than in Books 1-5.

Do I need to already know how to code?

Not required, but Chapter 7 ("Choosing Your Tools") is honest about which tools need a little technical comfort and which stay closer to no-code — you can pick your path there.

How is this different from just uploading files to ChatGPT?

Ad hoc uploads work for a single conversation. This book is about a system that reliably retrieves the right piece of your knowledge every time, cites where it came from, and stays accurate as your documents change — Chapter 2 explains the gap in full.